Selling naked : a revolutionary approach to launching your brand online / Jesse Horwitz
- Horwitz, Jesse
- New York : Currency, 
- First edition.
- Physical Description:
- xx, 281 pages ; 22 cm
- Don't bullshit yourself about digital business -- Demonstrate demand -- Tell a great story -- Compensate experts and partners -- Worry about the pie exploding -- Use third-party tools -- Frame the digital offering -- Cut through the metrics bullshit -- Know what a customer is worth -- Pull your financial model together--and use it! -- Beware the dumpster fire -- Grow your own way.
- "A revolutionary blueprint to help aspiring entepreneurs, startups, and global enterprises alike sell directly to consumers, from the cofounder of the wildly successful e-commerce business Hubble Contacts"--
- 9781984826268 (hardcover)
- Bibliography Note:
- Includes bibliographical references (pages 263-270) and index.
View MARC record | catkey: 29316459