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Marketing management : the big picture / Christie L. Nordhielm

Author:: Nordhielm, Christie L.
Published:: Hoboken, N.J. : John Wiley & Sons Ltd., [2006]
Copyright Date:: ©2006
Physical Description:: xxix, 214 pages : illustrations ; 23 cm

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ISBN:

0471756687 (pbk.)

Bibliography Note:

Includes bibliographical references.

View MARC record | catkey: 2952191