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Fresh money. Casper founders wanted to modernize mattress shopping / CNN Business
Published:
Atlanta, GA : CNN Newsource Sales, 2018.
Physical Description:
1 online resource (3 minutes)
Additional Creators:
Krim, Philip
and
Cable News Network
Access Online
ezaccess.libraries.psu.edu
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Language Note:
In English.
Summary:
The founders of Casper thought mattress shopping was outdated. Since their launch in 2014, many competitors have followed their lead with direct to consumer mattresses. CEO Philip Krim explains some of the controversies and challenges Casper faces.
Subject(s):
Mattresses
—
Purchasing
Entrepreneurship
Mattress industry
Genre(s):
Television news programs
Duration:
["00:03:10"]
Digital File Characteristics:
video file
Note:
Title from resource description page (viewed June 18, 2019).
Participant/Performer Note:
Speaker: Philip Krim.
View MARC record
| catkey: 29637558