Introducing media studies / Ziauddin Sardar & Borin Van Loon
- Explores the complex relationship between the media, ideology, knowledge and power. This title provides a tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation.
- 9781848311848 (paperback) and 1848311842 (paperback)
- Previously published in 2000 and 2006.
- Bibliography Note:
- Includes bibliographical references (pages [174-175]) and index.
View MARC record | catkey: 29671051