%0 Generic %A Kelley, Larry D., %E Jugenheimer, Donald W., %@ 9781317507437 %@ 1317507436 %@ 9781315716589 %@ 1315716585 %@ 9781317507420 %@ 1317507428 %@ 9781317507413 %@ 131750741X %T Advertising account planning : planning and managing an IMC campaign / %U https://ezaccess.libraries.psu.edu/login?url=https://www.taylorfrancis.com/books/9781315716589 %7 Third edition.