Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim
- Kim, Carolyn Mae
- New York, NY : Routledge, 2016.
- Copyright Date:
- Physical Description:
- 1 online resource
- 1. Social influence : understanding the development, value, and role of social media for organizations -- 2. Step 1 : listening : developing research, discovering data, and applying meaning -- 3. Step 2a : strategic design : developing a data-informed social media campaign -- 4. Step 2b : strategic design : designing creative engagement in brand communities -- 5. Step 3 : implementation and monitoring : joining conversations and creating purposeful interaction -- 6. Step 4. Evaluation : showcasing success and growth opportunities.
- 9781315652375 (electronic book)
1315652374 (electronic book)
9781317312871 (electronic book)
1317312872 (electronic book)
- Bibliography Note:
- Includes bibliographical references and index.
View MARC record | catkey: 29672900