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Marketing : an introduction / Gary Armstrong, Philip Kotler

Author:: Armstrong, Gary (Gary M.)
Published:: Upper Saddle River, NJ : Pearson/Prentice Hall, [2005]
Copyright Date:: ©2005
Edition:: 7th ed.
Physical Description:: 1 volume (various paging) : color illustrations ; 28 cm
Additional Creators:: Kotler, Philip

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Contents:

Student text -- Instructor's resource manual with video case notes (video not included).

Subject(s):

Marketing

ISBN:

0131424106
0131426044

Note:

Kotler's name appears first on the earlier ed.

Bibliography Note:

Includes bibliographical references and indexes.

View MARC record | catkey: 2999507