Science of signage --Valuation and evaluation of signage -- Legal considerations in sign regulation -- Public policy considerations in sign regulation.
" ... compilation and product of a broad-based effort made possible through the endeavors of the U.S. Small Business Administration, the Signage Foundation for Communications Excellence, Inc. ... University of Nevada at Las Vegas College of Business, the Nevada Small Business Development Centers and the International Sign Association"--P. ii.
Bibliography Note
Includes bibliographical references (pages 490-492) and index.