v. 1. The development of critical perspectives in marketing -- v. 2. Theoretical and empirical perspectives in critical marketing studies -- v. 3. Marketing, ethics and society.
Summary:
Providing an in-depth look at how marketing has grown - from its initial focus on business and market exchange to its current influence in social, political and economic arenas - this title explains how marketing has developed and how it continues to change.
Development of critical perspectives in marketing Theoretical and empirical perspectives in critical marketing studies Marketing, ethics and society: critical reflections