Mass communication [electronic resource] / edited by Denis McQuail

Published:: Los Angeles, [Calif.] ; London : SAGE, 2006.
Physical Description:: 1 online resource (4 volumes) : illustrations
Additional Creators:: McQuail, Denis

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SAGE knowledge: ezaccess.libraries.psu.edu

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Series:

SAGE benchmarks in communication

Contents:

v. 1. Theories, basic concepts, and varieties of approach -- v. 2. Media systems, economy, governance, and globalisation -- v. 3. Media production and content -- v. 4. Audiences and effects of mass communication.

Summary:

Drawing on both classic and contemporaneous sources, Denis McQuail guides readers through the central defining papers that anchor the field of Mass Communication.

Subject(s):

Mass media

ISBN:

9781446262467 (ebook)

Audience Notes:

Specialized.

Bibliography Note:

Includes bibliographical references.

View MARC record | catkey: 30278190