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Actions for The retail value proposition [electronic resource] : crafting unique experiences at compelling prices
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The retail value proposition [electronic resource] : crafting unique experiences at compelling prices / Kyle B. Murray
Author
Murray, Kyle B. (Kyle Bayne), 1973-
Published
Toronto : University of Toronto Press, c2013.
Physical Description
xvii, 225 p. : ill. ; 24 cm.
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Subject(s)
Retail trade
Marketing
Genre(s)
Electronic books
ISBN
9781442643635 (hbk.)
1442643633
Bibliography Note
Includes bibliographical references (p. [191]-199) and index.
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| catkey: 30878021