Actions for Hybridity, or the Cultural Logic of Globalization

Email RIS file
Bookmark
Report an Issue

Hybridity, or the Cultural Logic of Globalization

Author
Kraidy, Marwan M., 1972-
Published
[Place of publication not identified] : Temple University Press, 2006.
Physical Description
1 online resource
Access Online

Availability

I Want It
I Want It

Finding items...

Language Note
English
Restrictions on Access
Open Access Unrestricted online access
Summary
The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture-called critical transculturalism-which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
Other Subject(s)
ISBN
9781592131433
oapen_626979
Collection
OAPEN Library.
Funding Information
Knowledge Unlatched
Terms of Use and Reproduction
Creative Commons https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
Creative Commons
View MARC record | catkey: 31193932