Aava natural mineral water. (A) [electronic resource] / Anand Kumar Jaiswal, Harit Palan & Ingita Jain
- Jaiswal, Anand Kumar
- [London] : SAGE, 2016.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Additional Creators:
- Palan, Harit and Jain, Ingita
- Restrictions on Access:
- License restrictions may limit access.
- Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. This case study discusses the dilemma faced by its managing director and his team in light of the emerging competition.
- 9781473975095 (ebook)
- Originally Published in: Jaiswal, A. K., Palan, H., & Jain, I. (2015). Aava Natural Mineral Water (A) (case and teaching notes revised 18/08/2015). MAR0470(A). Ahmedabad: Indian Institute of Management, Ahmedabad.
View MARC record | catkey: 31195554