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Airbnb [electronic resource] : scaling safety with rapid growth / Matthew Beck, William Foster, Claire Kenney, James S. O'Rourke

Author
Beck, Matthew
Published
London : SAGE Publications Ltd, 2017.
Physical Description
1 online resource : illustrations
Additional Creators
Foster, William, Kenney, Claire, and O'Rourke, James S., 1946-
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Summary
Airbnb, a rapidly growing peer-to-peer rental property platform, faces scrutiny and backlash for its actions after teenage guest, Jacob Lopez, claims to have been sexually assaulted by his host. The case discusses the struggles associated with a rapidly growing company in the sharing economy. To provide a proper framework for analysis, the case also details a brief history of Airbnbs responses to similar previous incidents. How does Airbnb protect its guests from harm with little to no control over the behavior of its hosts? (Or, vice versa?) What communication tactics need to be implemented to respond to future hazardous incidents?
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ISBN
9781526406620 (ebook)
Note
Originally published: Beck, M., Foster, W., Kenney, C., & ORourke, J. S. (2016). Airbnb: Scaling safety with rapid growth. 16-03. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
View MARC record | catkey: 31195603