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Assessing the opportunity [electronic resource] / Ian Chaston

Author
Chaston, Ian
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
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Summary
This case study demonstrates that, in practice, entrepreneurial ventures can be more successful than at first anticipated, as with Isaac Larian's Bratz dolls outselling the perennially popular Barbie in the USA.
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ISBN
9781473938748 (ebook)
Note
Originally Published in: Chaston, I. (2010). Assessing the Opportunity. In Entrepreneurial management in small firms (pp. 74). London: SAGE Publications Ltd. ISBN: 9781848600256.
View MARC record | catkey: 31195697