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At Ford, turnaround is job one [electronic resource] / James B. Shein & Matt Bell

Author
Shein, James B., 1942-
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
Additional Creators
Bell, Matt
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Summary
The case opens with the Ford Motor Company seemingly on the path toward bankruptcy. Ford had been bleeding red ink for more than ten years when it decided in 2006 that continuing the same turnaround attempts was not going to right the ship. The company was facing significant external challenges, such as intense competition and changing consumer preferences, as well as internal challenges, such as quality and design issues and a stifling level of corporate complexity. As the case begins, CEO Bill Ford has taken the unusual step of hiring an auto industry outsider as his replacement. Alan Mulally, a thirty-seven-year Boeing veteran and principal architect of the venerable airplane manufacturer's own massive and successful turnaround, wasted little time in getting to know the business.
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ISBN
9781473970533 (ebook)
Note
Originally Published in: Shein, J., & Bell, M. (2012). At Ford, Turnaround Is Job One. 5-211-250. Evanston, IL: Kellogg School of Management, Northwestern University.
View MARC record | catkey: 31195702