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Bidorbuy [electronic resource] : bidding for first place / Stephanie Townsend & Rabelani Dagada

Author
Townsend, Stephanie
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
Additional Creators
Dagada, Rabelani
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Summary
In November 2009, Bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase Bidorbuy, Kalahari.net - a subsidiary of Naspers and a highly successful online retailer - indicated that it was going to compete directly with Bidorbuy as an online marketplace. Andy Higgins, managing director of Bidorbuy, was a firm believer that, if his company could read a certain level of wide-scale popularity, it would virtually be impossible for a newcomer to compete. Higgins therefore had to find ways for Bidorbuy to do this before Kalahari.net entered the market.
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ISBN
9781473960626 (ebook)
Note
Originally Published in: Townsend, S. & Dagada, R. (2009). Bidorbuy: Bidding for First Place. WBS-2009-20. Johannesburg: The Case Centre, Wits Business School.
View MARC record | catkey: 31195785