Black like me : Part A, The source of African beauty [electronic resource] / creating a legacy. Tessa Murray & Dominik Heil
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- The first part of this case is set in 1985, when twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a phase in the progression of 'Black Like Me' from a 'back-yard' operation in a black township, to an organisation ready to enter the global ethnic hair-care arena in 2002.
- 9781473966468 (ebook)
- Originally Published in: Murray, T., & Heil, D. (2003). Black Like Me: Creating a Legacy - Part A: The Source of African Beauty. WBS-2003-3. Johannesburg: The Case Centre, Wits Business School.
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