The Boeing Company [electronic resource] : delays in the launch of the 787 Dreamliner / Justin F. Adair, Rory M. Tipton, John P. Marshall, James S. O'Rourke

Author:: Adair, Justin F.
Published:: London : SAGE Publications Ltd, 2017.
Physical Description:: 1 online resource : illustrations
Additional Creators:: Tipton, Rory M., Marshall, John P., and O'Rourke, James S., 1946-

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SAGE Knowledge. Cases

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Summary:

This case will examine the complex challenges of a global business which must maintain healthy communications with customers, investors, and suppliers. The Boeing 787 Dreamliner is by most accounts a success story of modern innovation, yet its production delays present a unique challenge for a corporate communication officer.

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Electronic books

ISBN:

9781526406118 (ebook)

Note:

Originally published: Adiar, J. F., Tipton, R. M., Marshall, J. P., & ORourke, J. S. (2008). The Boeing Company: Delays in the launch of the 787 Dreamliner. 08-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

View MARC record | catkey: 31195824