Cape Herb & Spice Company [electronic resource] : choosing a growth strategy / Peta Krost Maunder
- Maunder, Peta Krost
- [London] : SAGE, 2016.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- SAGE knowledge. Cases
- Restrictions on Access:
- License restrictions may limit access.
- Irene Ivy-Schuurmans and Dale Kneen started the Cape Herb and Spice Company in 1992, selling their wares from a modest barrow at the Cape Town Waterfront. They were housemates with full-time jobs, but both were passionate about cooking "wacky, creative and unusual" gourmet food with interesting herbs and spices that weren't commercially available. "It was while hunting for a specific herb for a specific dish we wanted to make that we stumbled onto this idea for a business," recalls Kneen. "We thought it was unlikely we were the only foodies out there who wanted the perfect herb or spice, or combination of them, to make the perfect dish".
- 9781473958418 (ebook)
- Originally Published in: Krost Maunder, P. (2008). Cape Herb & Spice Company: Choosing a Growth Strategy. WBS-2008-9. Johannesburg: The Case Centre, Wits Business School.
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