Carolina lunker sauce [electronic resource] / Tim Calkins, Matt Cobb
- Author:
- Calkins, Tim
- Published:
- London : Kellogg School of Management, 2006.
- Physical Description:
- 1 online resource : illustrations
- Additional Creators:
- Cobb, Matt
- Access Online:
- serialssolutions.com
- Series:
- SAGE Knowledge. Cases
- Restrictions on Access:
- License restrictions may limit access.
- Summary:
- The case outlines the state of the recreational fishing industry and how Matt and Russ Cobb came to invent a new fishing attractant called Carolina Lunker Sauce. The produce although receiving high praise from fisherman has a high tag. Russ and Matt Cobb, are debating reducing the price of their new product in order to secure an important first order.
- Subject(s):
- Genre(s):
- ISBN:
- 9781526447395 (ebook)
- Note:
- Originally published in Calkins, T., & Cobb, M. (2006). Carolina Lunker Sauce. 5-106-001. Evanston, IL: Kellogg School of Management at Northwestern University.
View MARC record | catkey: 31195913