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The Coca-Cola Company [electronic resource] : allegations of pesticides in soft drinks in India / Michael Erdman, Sean Kelly, Eddie Lerum, James S. O'Rourke

Author
Erdman, Michael
Published
London : SAGE Publications Ltd, 2017.
Physical Description
1 online resource : illustrations
Additional Creators
Kelly, Sean, Lerum, Eddie, and O'Rourke, James S., 1946-
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Summary
This paper highlights the history of the development of the carbonated beverage industry in India by the Coca-Cola Corporation and recent allegations made by the non-governmental organization, Center for Science and Environment, of pesticides found in Coca-Colas soft drinks. The purpose of this paper is to encourage discussion on how the key players in this event used communication and the media to further their interests on the local and international levels and what Coca-Cola should do to elevate the situation now and in the future.
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ISBN
9781526405951 (ebook)
Note
Originally published: Erdman, M., Kelly, S., Lerum, E., & ORourke, J. S. (2006). The Coca-Cola Company: Allegations of pesticides in soft drinks in India. 06-21. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
View MARC record | catkey: 31196041