The Domino's boogergate incident [electronic resource] / William Rick Crandall, John A. Parnell & John E. Spillan
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- In April 2009, two Domino's Pizza employees posted a video on YouTube showing one of the employees sticking cheese up his nose and then putting it in a sandwich. This case describes how Domino's handled the public relations crisis.
- 9781506323886 (ebook)
- Originally Published in: Crandall, W. R., Parnell, J. A., & Spillan, J. E. (2013). The Domino's Boogergate Incident. In Crisis management: Leading in the new strategy landscape (2nd ed., pp. 195-197). Los Angeles: ISBN: 9781412991681.
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