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The French grocery retail company Intermarche develops the 'click and drive' model [electronic resource] / Paul Lapoule

Author
Lapoule, Paul
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
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Summary
The purpose of this case study is to let the readers identify the key success factors of the French grocery retail companies' drive-through model. A case study approach is used to describe clearly issues confronting Intermarche, the third largest French grocery retail company, to the important and fast drive-in model development. The large French grocery retailers are investing heavily in the 'click and drive' format in order to avoid having to make home deliveries and bear the substantial costs associated with the 'last mile'. Investing in selected drive-in locations is a cheaper way for them to expand their area of coverage than investing in new outlets.
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ISBN
9789351503453 (ebook)
Note
Originally Published in: Lapoule, P. (2014). The French grocery retail company Intermarche develops the 'click and drive' model. South Asian Journal of Business and Management Cases, 3(1), 65-76. DOI: 10.1177/2277977914525294.
View MARC record | catkey: 31196435