Fueling sales at EuroPet [electronic resource] / Karl Schmedders, I. Campbell Lyle
- Author
- Schmedders, Karl
- Published
- London : SAGE Publications Ltd, 2017.
- Physical Description
- 1 online resource : illustrations
- Additional Creators
- Lyle, I. Campbell
Access Online
- Series
- Restrictions on Access
- License restrictions may limit access.
- Summary
- EuroPet S.A. was a multinational company operating gas stations in many European countries. There was a growing propensity for supermarkets to attach gas stations to their retail operations, which was developing into a major threat to EuroPet. As a result, in the mid-1990s, the company began to develop and brand its own convenience stores co-located with its gas stations. However, the company was spending much more on advertising the convenience stores than its competitors did. Management now had to decide if the increase in sales attributed to advertising efforts justified the advertising spend by analyzing the market data from one large metropolitan area: Marseille, France.
- Subject(s)
- Genre(s)
- ISBN
- 9781473992368 (ebook)
- Note
- Originally published: Schmedders, K., & Lyle, I. C. (2007). Fueling sales at EuroPet. 5-307-505. Evanston, IL: Kellogg School of Management, Northwestern University.
View MARC record | catkey: 31196455