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Haircare [electronic resource] : hygiene or high fashion? / Rosalind Masterson

Author
Masterson, Rosalind
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
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Summary
The example of the haircare industry is used here to illustrate how economy affects customers' choices, pointing out that customer loyalty prevails even in the middle of a recession.
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ISBN
9781473938144 (ebook)
Note
Originally Published in: Masterson, R., & Pickton, D. (2014). Haircare: Hygiene or High Fashion? In Marketing: An introduction (3rd ed., pp. 90-92). London: SAGE Publications Ltd. Print. ISBN: 9781446266472.
View MARC record | catkey: 31196572