When Sir Laurence Olivier appeared in American television commercials advertising the wonders of the SX-70 camera, it seemed that the Polaroid Corporation was invincible. Although technical problems with the camera had recently caused the company's market capitalization to fall, Polaroid was a strong organization that had weathered many storms.
Originally published: Foster, R. N. (2008). Polaroid. 08-037. New Haven, CT: Yale School of Management, Yale University. Retrieved from: http://vol09.cases.som.yale.edu/polaroid.
