Putting heads in beds [electronic resource] : a small sport event seeks the right analysis to appeal to CVBs / B. David Tyler, Steve C. Morse, Ryan K. Cook
- SAGE Knowledge. Cases
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- License restrictions may limit access.
- Small-scale sporting events play an important role in bringing tourists to destinations. In this case, students take the role of the fictional national events director for EVP Beach Volleyball as he analyzes hotel data from three destinations to determine which locale would most benefit from EVP's participants and fans. The primary goal is for students to learn to conduct basic analysis on a large, real dataset using Microsoft Excel. A second goal is to introduce students to the key performance indicators of the hotel industry: Occupancy Rate, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). These metrics are central to hoteliers' daily operations and familiarity with them will help students speak that language when interacting with people in the field. Thirdly, the case introduces key concepts surrounding the economic impact of sport events, particularly relating to the value of visitor spending.
- 9781526436832 (ebook)
- Originally published in Tyler, B. D., Morse, S. C., & Cook, R. K. (2017). Putting heads in beds: A small sport event seeks the right analysis to appeal to CVBs. Case Studies in Sport Management, 6(1), 10-19. DOI:.
- Bibliography Note:
- Includes bibliographical references and index.
View MARC record | catkey: 31196938