Rebuilding an icon [electronic resource] : GM's return to the public markets / Susan Guttler, Paul Ragos, James S. O'Rourke
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- General Motors Corporation, once the largest car manufacturer in the world, is now a cautionary tale for corporate complacency. After requesting government assistance during the Great Recession and subsequently, filing for bankruptcy, the company must rebuild its reputation and address stakeholder concerns as it prepares to return to the public markets.
- 9781526405197 (ebook)
- Originally published: Guttler, S., Ragos, P., & ORourke, J. S. (2010). Rebuilding an icon: GMs return to the public markets. 10-12. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
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