Email RIS file
Bookmark
Report an Issue

"Vitalena Health Promotion Centre" [electronic resource] : in search of a positioning strategy / Igor Gladkikh, Tatiana Butova

Author
Gladkikh, Igor
Published
London : Graduate School of Management, St. Petersburg State University, 2011.
Physical Description
1 online resource : illustrations
Additional Creators
Butova, Tatiana
Access Online

Availability

I Want It
I Want It

Finding items...

Series
Restrictions on Access
License restrictions may limit access.
Summary
"Vitalena Health Promotion Centre" entered the Healthcare market of Krasnoyarsk in 2005 developed the Positioning Strategy as a disease prevention and health promotion centre for families. Despite the desires and certain efforts of the Company executives, clients and prospective consumers perceive the "Vitalena" Company as a children's centre offering additional services for pregnant women. It does not comply with the strategy developed by managers of the Positioning Strategy Centre. Chief managers of the Centre discuss the following questions: What mistakes have been made while the strategy being implemented? Can "Vitalena" Company become family centre proper or it is necessary to change the Positioning Strategy?
Subject(s)
Genre(s)
ISBN
9781526431851 (ebook)
Note
Originally published in Gladkikh, I., & Butova, T. (2011). "Vitalena Health Promotion Centre": In search of a positioning strategy. St. Petersburg, Russia: Graduate School of Management, St. Petersburg State University.
View MARC record | catkey: 31197394