Narrative Organizations [electronic resource] : Making Companies Future Proof by Working With Stories / by Christine Erlach, Michael Müller
- Management for Professionals, 2192-8096
- Introduction: Storytelling, Storylistening, and the Stories About Your Boss -- PART I: THE NARRATIVE SIDE OF ORGANIZATIONS -- Stories: What Organizations Are Made Of -- The Cartography of Narrative Organizations -- Why the Future Belongs to Narratively Competent Organizations -- INTERMEZZO: CLEARINGS IN THE JUNGLE OF NARRATIVE TERMS -- PART II: CHANGE, TRANSFORMATION, AND RENEWAL -- Rabbit Holes to Narrative Organizations -- Narrative Interviews: The Big Stories -- The Storylistening Workshop: Sharing Experiences -- Event Curve: Identifying Central Experiences -- Learning Histories: Learning from Multiple Perspectives -- Core Story: Finding a Common Denominator -- Case Study: Storytelling in the Press and Public Relations at Porsche AG -- Narrative System Map: Analyzing the Culture of Organizations -- Case Study: Narrative Knowledge Transfer with Leaving Experts -- Actants: Establishing the Field of Relational Forces -- Springboard Story: Using Stories to Win Over People -- 90 Second Backstory: Saying a Lot in a Short Time -- Working with Metaphors: Building Parallel Worlds -- Case Study: Storytelling for Urban Development in Bad Bergzabern -- Narrative Change Architecture: Making Change Accessible -- Narrative Strategy Development: Narrating the Path toward the Future -- Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf -- Epilogue: Five First Steps to Become a Narrative Organization -- The Elixir: Seven Classics on the Narrative Perspective.
- This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future. .
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