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Moment of truth : redefining the CEO's brand management agenda / Andreas Bauer [and others].

Published:: Basingstoke [England] ; New York : Palgrave Macmillan, 2006.
Physical Description:: xv, 174 pages : color illustrations ; 24 cm
Additional Creators:: Bauer, Andreas

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ISBN:

1403998965 (cloth)

Bibliography Note:

Includes bibliographical references.

View MARC record | catkey: 3125879