Actions for Branding TV : principles and practices

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Branding TV : principles and practices / Walter McDowell, Alan Batten

Author
McDowell, Walter
Published
Oxford : Focal, 2005.
Edition
Rev. and updated.
Physical Description
x, 158 pages : illustrations, map ; 24 cm
Additional Creators
Batten, Alan and National Association of Broadcasters

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Subject(s)
ISBN
0240807537 (pbk.)
Note
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Bibliography Note
Includes index.
Source of Acquisition
UP-PAT copy: Purchased with funds from the Paterno Libraries Endowment Fund; 20056.
Endowment Note
Paterno Libraries Endowment
View MARC record | catkey: 3147049