This case study is based on a research project which considered the role that long-term, future-oriented thinking plays in young adults' lives. The project was underpinned by a grounded theory methodology and made use of interview data. Drawing on the experience of conducting this research, the case study focuses specifically on two questions: (a) How can one choose a method of data collection that is appropriate for the specific aims and challenges of their research? (b) How can potentially value-laden topics be discussed in interviews without unduly biasing the participants' responses? These questions are discussed in turn, and the latter is used to consider the role that several factors--for instance, the specific terminology that was used, the ways in which individuals often respond when confronted with value-laden issues, and the identity of the interviewer--may have had upon the interviewees' responses. By transparently discussing how a research method was chosen and how challenges specific to the research were contended, this case study is intended to provide several examples of how reflexivity and awareness of potential biases on the part of the researcher can ultimately enhance, rather than detract from, the quality of research.