This case explores physician attraction issues in a mid-size Canadian city located in Southwestern Ontario, Canada. To address a severe physician shortage, city leaders must create a compelling vision of the benefits incoming doctors might anticipate when opening practices in their area. Students will identify how to improve the current recruitment strategy; develop interview and discussion points for incoming and visiting candidates to ensure a position-person fit; and develop customized recruitment strategies.
Originally Published in: Schlosser, F. K. (2009). Is There a Doctor in the House? Attracting Physicians for an Underserved Area. Alexandria, VA: Society for Human Resource Management.