Kerry GeoPark [electronic resource] : can European GeoPark certification create competitive advantage for a tourist destination? / Breda McCarthy
- McCarthy, Breda
- [London] : SAGE, 2016.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- SAGE knowledge. Cases
- Restrictions on Access:
- License restrictions may limit access.
- The Director of a geotourism enterprise, located in County Kerry, Ireland, wants to strengthen the tourist destination's competitive position. The central question that the case poses is whether leveraging the area's geological and cultural heritage, and obtaining European GeoPark certification, is a reasonable vehicle to do so. The purpose of this case is to examine the potential role of certification in helping a tourist destination attract visitors in a competitive marketplace. Since the development of new tourism products or experiences cannot be achieved without the support of the community, the case study shows the importance of engaging with local stakeholders and promoting the benefits of geotourism to all concerned. The case study is a best-practice case on bottom-up tourism development.
- 9781473971479 (ebook)
View MARC record | catkey: 31508546