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Kraft Foods [electronic resource] : krafting the case for Cadbury / Sunny Hsia, Adrienne Coyle, Dag Brummett, James S. O'Rourke

Author:
Hsia, Sunny
Published:
London : SAGE Publications Ltd, 2017.
Physical Description:
1 online resource : illustrations
Additional Creators:
Coyle, Adrienne, Brummett, Dag, and O'Rourke, James S., 1946-
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Summary:
During a tumultuous time that began at the end of 2009, Perry Yeatman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover attempt of the iconic British confectioner, Cadbury. The complexities of managing two cross-cultural deals, while television commentator Jim Cramer places your CEO on his "Wall of Shame" and the worlds best-known investor, Warren Buffett, releases personal statements against a possible merger, could water down your message and take focus away from the main audience, the shareholders.
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ISBN:
9781526405678 (ebook)
Note:
Originally published: Hsia, S., Coyle, A., Brummett, D., & ORourke, J. S. (2010). Kraft Foods: Krafting the case for Cadbury. 10-04. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
View MARC record | catkey: 31508581