Every kid loves to play with LEGO bricks. But even LEGO, the Danish company for which LEGO is an abbreviation of the two Danish words leg godt, meaning play well, still can learn how to make profits and be environmentally friendly.
Originally published in Lussier, R. (2016). Lego Learns to Make Sustainable Environmental Decisions. In Management fundamentals: Concepts, applications, and skill development (7th ed., pp. 5758). Thousand Oaks, CA: SAGE Publications, Inc. Print. ISBN: 9781506303277.