Actions for Marketing children's party services [electronic resource] : Rugged Earth Adventures

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Marketing children's party services [electronic resource] : Rugged Earth Adventures / Justin O'Brien

Author
O'Brien, Justin
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
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Summary
With increasing numbers of cash-rich but time-poor families, entrepreneurs have increasingly commercialised the children's party concept, offering a wide range of imaginative, outsourced propositions. Beginning by outlining the size and scope of this emergent industry, this case focuses on an outdoors adventure party service that uses a militaristic theme. Introducing a creative and fun but low barrier-to-entry business model, the case uses an entrepreneurial business venture to explore contextual marketing analysis.
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ISBN
9781473944367 (ebook)
View MARC record | catkey: 31508762