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Marketing Football Bowl Subdivision football to students at Wisconsin State [electronic resource] / Chris Barnhill, Mauro Palmero

Author
Barnhill, Chris
Published
London : Human Kinetics, Inc., 2015.
Physical Description
1 online resource
Additional Creators
Palmero, Mauro
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Summary
Wisconsin State University (WSU) is on the verge of receiving an invitation to join the Mid-Atlantic Conference (a conference with Football Bowl Subdivision [FBS] status). To successfully transition to FBS, WSU needs its students to approve a fee increase to offset the additional costs. Alex Pence, the assistant director of marketing, has been placed in charge of developing a marketing plan to influence students to support the fee increase. Unfortunately for Pence, WSU students have a history of opposing fees for athletics. With pressure from the school's administration, Pence must figure out how create support for the move while balancing the ethical and political pressures he is facing.
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ISBN
9781526432223 (ebook)
Note
Originally published in Barnhill, C., & Palmero, M. (2015). Marketing football bowl subdivision football to students at Wisconsin State. Case Studies in Sport Management, 4(8), 54-61. DOI:.
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 31508764