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Tupelo Medical [electronic resource] : managing price erosion / Eric T. Anderson, Daniel Abraham, Elizabeth L. Anderson & Gus Santaella

Author
Anderson, Eric T.
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
Additional Creators
Abraham, Daniel, Anderson, Elizabeth, and Santaella, Gus
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Summary
Robert Davidson, pricing manager for Tupelo Medical, was concerned about the variability in price paid for its top-selling product, the Micron 8 Series blood pressure monitoring system. Using historical transaction data, this case explains how Davidson determines the appropriate price floor for the system.
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ISBN
9781473975361 (ebook)
Note
Originally Published in: Anderson, E. T, Abraham, D., Anderson, E. L, & Santaella, G. (2013). Tupelo Medical: Managing Price Erosion. 5-412-750. Evanston, IL: Kellogg School of Management, Northwestern University.
View MARC record | catkey: 31509824