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UDL Distribution. A, 'IT-enabling' a sales force [electronic resource] Shazib E. Shaikh

Author
Shaikh, Shazib E.
Additional Titles
IT-enabling a sales force
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
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Summary
The Sales Director of a nationwide, family owned, PKR 4.6 billion pharmaceuticals distributor, UDL Distribution, is faced with the decision of replacing the sales forces' manual order-booking with one using handheld devices. Being amongst the Big Five in the Pakistani market, the prime motivation is to catch up with the rest of the players and not lose credibility with their principals, the pharmaceutical companies. While some of the major players had done this more than a decade ago, the recent project survey report submitted by the Operations and IT Director reveals that even smaller local distributors have adopted the technology and the nationwide top player has already done so.
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ISBN
9789351507680 (ebook)
View MARC record | catkey: 31509845