Undertaking marketing research for low-income consumers in India [electronic resource] : a Firmenich initiative / Ardhendu Shekhar Singh, Dilip Ambarkhane & Bhama Venkataramani
- SAGE knowledge. Cases
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- This case is based on the marketing research initiative of Firmenich, one of the largest privately owned organizations in the perfumery and flavor industry in the world. The objective of the marketing research was to obtain insights on preferences of low-income consumers of India with respect to soaps that would improve their hygiene and consequently their health.
- 9781473962477 (ebook)
View MARC record | catkey: 31509894