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Vodacom M-Pesa [electronic resource] : 'mobilising' cash in a challenging market / Stephanie Townsend & Rabelani Dagada

Author
Townsend, Stephanie
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
Additional Creators
Dagada, Rabelani
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Summary
Vodacom's mobile payment platform - M-Pesa - was a partnership between the South African mobile telecommunications company, the Vodacom Group, and the Nedbank Group Limited. In a country with high cellphone penetration and more than 15 million unbanked South Africans' slower than expected uptake was surprising. Mark Taylor, managing executive for Online and Vodacom M-Pesa, was nonetheless convinced that it had potential - but for it to succeed, he had to find ways to overcome the challenges of making mobile money work in a country like South Africa.
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ISBN
9781473960664 (ebook)
Note
Originally Published in: Townsend, S. & Dagada, R. (2012). Vodacom m-pesa: `Mobilising' Cash in a Challenging Market. WBS-2012-1. Johannesburg: The Case Centre, Wits Business School.
View MARC record | catkey: 31510240