We must learn to innovate! [electronic resource] : change (and shock) in a consumer packaged goods company / Jeremy P. Fyke & G. Alan Fyke
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- Larry is a Director of Strategic Accounts and Business Development at Newton, a manufacturing company that has been distributing packaged goods in a mass market for more than a hundred years. Recently, Larry has been asked to work with the company's CEO and a lead consultant to re-organize the company's infrastructure towards progress and innovation. The company's members are faced with the challenge of sudden change and openly express their concerns on the successful launch of the operation and its newly formed team (Newton Innovation Team).
- 9781506308463 (ebook)
- Originally Published in: Anderson, D. L. (2012) We Must Learn to Innovate! Culture Change (and Shock) in a Consumer Packaged Goods Company. In Cases and exercises in organization development & change (pp. 273-280). Los Angeles: SAGE Publications, Inc. Print. ISBN: 9781412987738.
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