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Who's making the decisions at Livingston University? [electronic resource] / Andrea M. Pampaloni

Author
Pampaloni, Andrea M.
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
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Summary
Livingston University must undertake a rebranding campaign to better position itself among other competitors and prospective students. Part of the task is to renew its current ineffective website and market the school's interdisciplinary programs and research opportunities. The university hires an external consultant to help with the remodeling of the website, and arranges a committee responsible for its redesigning, however, there is much disagreement among the members and collaborators, and the hired professional has to come up with a strict operational plan to bring everyone on board.
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ISBN
9781506314211 (ebook)
Note
Originally Published in: Anderson, D. L. (2012). Who's Making the Decisions at Livingston University? In Cases and exercises in organization development & change (pp. 218-226). Los Angeles: SAGE Publications, Inc. Print. ISBN: 9781412987738.
View MARC record | catkey: 31510316