zipRealty [electronic resource] : leading a start-up to the next level (B) / Jennifer Chatman
- Chatman, Jennifer
- London : SAGE Publications Ltd, 2017.
- Physical Description:
- 1 online resource
- SAGE Knowledge. Cases
- Restrictions on Access:
- License restrictions may limit access.
- Start-up company zipRealty is a real estate brokerage that leveraged the Internet on the belief that selling or buying a home could be faster, easier, and more efficient than was possible with existing approaches to residential home transactions. Despite zipRealtys successes, the company experienced a series of external and internal challenges.
- 9781526410740 (ebook)
- Originally published in Chatman, J. (2001). zipRealty: Leading a start-up to the next level (B). The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.
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