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Subprime attention crisis : advertising and the time bomb at the heart of the Internet / Tim Hwang
Author:
Hwang, Tim
Published:
New York : FSG Originals x Logic, Farrar, Straus and Giroux, 2020.
Copyright Date:
©2020
Edition:
First edition.
Physical Description:
164 pages ; 19 cm.
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Series:
FSG Originals x Logic
Contents:
The plumbing -- Market convergence -- Opacity -- Subprime attention -- Inflating the bubble -- Exploding the bubble -- Epilogue.
Summary:
"An examination of online advertising, and how its imminent collapse could crash the internet"--
Subject(s):
Internet advertising
Internet marketing
Internet industry
Internet
—
Economic aspects
ISBN:
9780374538651 paperback
0374538654 paperback
Bibliography Note:
Includes bibliographical references (pages 143-164)
Endowment Note:
Paterno Libraries Endowment (Campus College Libraries)
View MARC record
| catkey: 32184041