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Behavioral insights / Michael Hallsworth and Elspeth Kirkman

Author
Hallsworth, Michael
Published
Cambridge, Massachusetts : The MIT Press, [2020]
Physical Description
xi, 227 pages : illustrations (black and white) ; 18 cm.
Additional Creators
Kirkman, Elspeth

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Series
Contents
Introducing behavioral insights -- The history and thought behind behavioral insights -- Examples of behavioral insights in practice -- Applying behavioral insights -- Criticism, considerations, and limitations -- The future of behavioral insights.
Summary
"An authoritative guide for general readers in both public policy and business to help them understand exactly what behavioral insights are, why they matter, and where they may go next"--
Subject(s)
ISBN
9780262539401 paperback
0262539403 paperback
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 32499918