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Orchestrating public opinion [electronic resource] : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen

Author
Christiansen, Paul Victor
Additional Titles
How music persuades in television political ads for US presidential campaigns, 1952-2016
Published
Amsterdam : Amsterdam University Press, [2018]
Physical Description
276 pages : illustrations, music ; 25 cm
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Contents
Introduction -- Age of Innocence: 1952 -- Still Liking Ike: 1956 -- New Frontier: 1960 -- Daisies for Peace: 1964 -- This Time Vote Like Your Life Depended on It: 1968 -- Nixon Now!: 1972 -- Leader, For a Change: 1976 -- Ayatollah Casts a Vote: 1980 -- Morning in America: 1984 -- Horton Hears a "Who?": 1988 -- "It's the Economy, Stupid!": 1992 -- At Millennium's End: 1996 -- Bush v. Gore: 2000 -- Mourning in America: 2004 -- Whatever It Takes: 2004 -- Yes, We Can: 2008 -- 47% Solution: 2012 -- #DemExit: 2016 -- Conclusion -- Appendix 1. Interview with Jim Cole -- Appendix 2. Interview with Matthew Nicholl.
Summary
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description
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ISBN
9789462981881 (hardback)
9462981884 (hardback)
9789048531677 (ebook)
9048531675 (ebook)
Bibliography Note
Includes bibliographical references (pages 258-266) and index.
View MARC record | catkey: 32512665